Jude Cosway Connects
Making Connections. Enabling Growth.
BUSINESS TOURISM
We work with Destinations, Convention Bureaux, Venues and Agencies to implement commercial strategies.
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By connecting you with Corporate Organisations, Associations and Key Opinion Leaders we promote your destination, facilities and services, which in turn boosts economic growth.
We can specifically help you with:
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Conducting Market Research
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Producing Strategy Plans
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Making Powerful Connections
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Developing Communication & Marketing Plans
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Business Development
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Sales & Promotion
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Competitor Analysis
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Building "Ambassador Programmes"
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Training your Teams
WHAT OUR CLIENTS SAY
“Jude Cosway and team undertook an excellent audit, using clearly detailed methodologies and thorough stakeholder and market analysis. Their key findings provided evidence-based recommendations for the promotion of Antwerp in the international meetings market.
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Our internal structures had been causing some confusion for our clients. Jude and her team brought the various Organisations together and by facilitating a collaborative workshop they demonstrated that working together can lead to better results. And they also involved useful stakeholders that normally are not involved in a bid procedure.
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They defined the learnings for every stakeholder and highlighted vital next steps which would lead to better clarity around the city strategy, the organisational structure of the convention bureau, the marketing for the international market, HR and the City Ambassador Programme.
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I really enjoyed the cooperation with the team and appreciated their clear and honest feedback on the situation in Antwerp.”
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Veerle Peeters
Director
Antwerp Convention Bureau
“Jude has an excellent knowledge of the not for profit association sector, and in her business lifetime has worked on all sides of the fence – venue, professional conference organiser, and client side.
This gives her a very good insight into the needs of all parties and therefore she can adapt and engage all forces to deliver to objectives.
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She worked on a specific ambassador programme, London Leaders of Excellence research, which required patience, knowledge of the medical sector, and being able to navigate
through the web of academia.
In summary Jude is able to conduct research, front client appointments, engage in staff training and is flexible to be adaptable as required.
I have always found Jude to be very professional, proactive and organised in her work and would not hesitate in recommending her for a business development role or project.”
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Becky Graveney
Head of Associations
London & Partners
“The training programme on the UK and International Association market delivered by Jude Cosway was very well structured and enabled full interaction.
The pace of the training was good – it kept everybody fully engaged whilst allowing adequate time to reflect and digest the subject matter.
The content developed our knowledge and will be invaluable to us in the establishment of our new Events Bureau service.
I also thought the opportunity to treat the two days as a live fam visit was a great idea and allowed us to experience and practice something which is going to become an essential part of our role.
I very much appreciated your coaching style Jude and your commitment to supporting us fully was evident from the very beginning.”
John McGivern
Destination Events Manager
Destination Harrogate
“As a CVB, we had the pleasure of working with Jude Cosway for our commercial assignment in Europe.
The mission of qualifying new accounts was successfully completed and created potential leads for our business.
The communication was efficient, the methodology flexible and the outcome satisfying.
We warmly recommend this team of dedicated entrepreneurs."
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Gerardina Pasquariello
Tourisme Montreal
"Jude Cosway is a true professional, very thorough in her work and focussed on delivering results. She has a great rapport with clients and colleagues.
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She is very dedicated and works hard for her clients always putting their best interests at the forefront of what she does. She is very good at networking and maximising the opportunities that arise from these activities.
She maintains contact with clients in a friendly but professional way ensuring that business development opportunities are not missed."
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Lesley Williams
Head of Business Tourism
Marketing Edinburgh
“During the whole time I have known and worked alongside Jude, I have found her to be extremely hard working, highly principled and very self-motivated.
Her extensive knowledge of the Association sector and Association events allows her to speak and interact with association clients and the stakeholders involved in a partnership approach, and she also demonstrates a commitment to ensure all parties involved in these events achieve the outcomes they desire.
She is a confident and consummate professional and always goes the extra mile to achieve success."
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Sue Etherington
Head of International Sales and Industry Relations
Queen Elizabeth II Centre
